Aldi — Elisa Amelia Bausch

Work

My work often deals with what’s next - strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes.
But here are some highlights for a peek into my thinking.

Recently
Deliver a brand refresh for one of the leading GRC software solutions, positioning them for the agentic future of risk management through a strategic platform and identity system rolled out as a global campaign.

Currently
Strategically lead a brand refresh anchored in new positioning for a major US fintech that powers loyalty and payments programs for the world's most established brands, growing lifetime value for their end customers.

FMCG

Aldi

with antoni, Berlin

In a long-term collaboration with the team at Antoni, we explored various brand strategy and advertising projects in alignment with the client’s product launches, lifecycles, and their aspirational Millennial and Gen-Z audiences.

Services
Landscape Analysis
Audience Segmentation
Foundation Framework
Creative Platform + Narrative
Content
Writing

Imprint