Services

Creative Stategy for Brand Building + Expression.

I navigate business challenges with a broad spectrum of brand-focused creative solutions.

Trilingual and with over a decade in advertising and design, my journey spans from the 99-Francs-inspired advertising scene in Paris to the rise and reckoning of Vice Media, and now six years (and counting) of freelancing with focus on design practices across the globe.

I am naturally drawn to forward thinking projects that promote culture, diversity, inclusivity and social change.

Approach + Explorations

Ambiguities and paradoxes have always been my comfort zone—the space between reality and imagination, rational and intuition, clarity and chaos, security and risk, business and spectacle. That tension, I believe, is the essence of creative strategy.

My diverse set of interests fuels a non-traditional approach, borrowing from sci-fi ideas, historic concepts or other fields of interests to apply them creatively across disciplines and sectors.

Have a listen to ...

With interests and practices constantly evolving,
I am currently exploring:

Sonic sanctuaries
Noetics of music
Biomimicry as weak signals
Edgelands within technocratic landscapes
Placemaking and Worlding for destination branding
Motorcycle off-grid travels + maintenance

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