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Creative Stategy for Brand Building + Expression.
I navigate business challenges with a broad spectrum of brand-focused creative solutions.
Trilingual and with over fifteen years in advertising and design, my journey spans from the 99-Francs-inspired advertising scene in Paris to the rise and reckoning of Vice Media, and now seven years (and counting) of freelancing with focus on design practices across the globe.
I am naturally drawn to forward thinking projects that promote culture, diversity, inclusivity and social change.
Approach + Explorations
Ambiguities and paradoxes have always been my comfort zone - translating the space between reality and imagination, rational and intuition, security and risk, business and spectacle. Turning chaos into clarity, aspirations into strategy is the essence of creative strategy.
My diverse set of interests fuels a non-traditional approach, borrowing from sci-fi ideas, natural + social sciences, mythology or other fields of interests to apply them creatively across disciplines and sectors.
Have a listen to ...
With interests and practices constantly evolving,
I am currently exploring:
Sonic sanctuaries
Noetics of music
Biomimicry as weak signals
Edgelands within technocratic landscapes
Placemaking and Worlding for destination branding
Motorcycle off-grid travels + maintenance
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