Index

My work often deals with what’s next—strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes.
But here are some highlights for a peek into my thinking.

Recently
Constructing a content strategy, experience formula and concepts for a ultra-luxe skincare brand to rejuvenate brand image and future audience segments.

Currently
Rebranding a family-run contemporary art gallery designed to evolve within the new art world and next gen art dealing.

Past & Frequent Collaborators
2x4 NY, Studio Yukiko, Stojan Geneva, VICE/Virtue, Mother, Zalando, Highsnobiety, Antoni Berlin, Sid Lee, Imagine Berlin, Livity, Soursop, Word on the Curb, Impolite Berlin, BBDO Paris, + more

Industry Sectors
Arts & Culture, (Web3) Tech, Space Ventures, Media & Entertainment, Lifestyle, Sports & Fashion, Luxury, Wellness & Skincare, Automotive, Banking & Transportation, FMCG, Consumer Electronics, Telecommunications

Clients
The Karman Project, Akademie für Populäre Musik, Valmont, Coinshares, Netflix, Nivea, Klarna, Nike, Aldi, Google, Leica, Amazon Music, BMW, BMW Motorrad, Bosch, Telekom, Opel, Audi, Adidas, Kering, Swarovski, Uber, + more

Selected Works

Polyton
with Studio Yukiko for
The Academy for Popular Music, Germany
Project Link

Brief: Create the name, identity and experiential strategy for a new music award.

Solution: A brand shaped by an inclusive voting and category system, with a design concept inspired by the effects of resonance to express collective harmony and cymatics to visualize individual uniqueness.

Services
Brand Strategy
Naming
Creative Concept Visual & Experiential Identity
Writing

The Space That Makes Us Human
with Impolite GmbH for
The Karman Project
Project Link

Brief: Reframe the narrative of space sciences and tech to engage a future audience as space becomes the next cultural and geopolitical frontier.

Solution: A digital experience combining films and interviews —wrapped in a bold identity and award-winning UX, launched across platforms with Nowness.

Recognition: Nowness’ best-performing campaign of 2021; won 10 best-in-class digital design awards, including Awwwards, CSS Design Award, CSS Winner, and FWA; received the 1.4 Award for short filmmaking in the Planet Positive category.

Services
Brand Strategy
Creative Concept
Design Oversight
Content Strategy
Writing

Netflix

Confidential

Services
Brand Strategy
Experience Strategy

Valmont

Confidential

Services
Brand Strategy
Experience Strategy
Activation Formats

Zalando

Partnering with zStudios, I delivered the brand strategy and creative concepts inspired by the latter for various content formats for clients such as Carhartt, HUGO, New Balance or Nike Forward.

Services
Brand Strategy
Creative Concept

Google

Confidential

Services
Qual/Quant Research
Culture + Market Positioning
Audience Segmentation
Report Writing

Nike
with Soursop, Amsterdam

Brief: How can Nike Berlin foster connection with Gen Z while offering a fresh perspective on one of the city’s most diverse and often misunderstood neighborhoods?

Solution: A digital and IRL content series, created with director Maik Schuster, spotlighting real stories from Neukölln—told through the eyes of two local talents—to showcase how sport can bridge differences, build confidence, and create future opportunities.

Services
Creative Strategy
Writing
Talent Partnership

Nike
with Livity, London

Leading qualitative and quantitative research to develop a report delving into the mindset of the next-generation female athlete, while providing strategic consulting on future brand and product initiatives.

Services
Qual/Quant Research
Culture + Market Positioning
Audience Segmentation
Report Writing

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