Index

My work often deals with what’s next—strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes.
But here are some highlights for a peek into my thinking.

Recently
Rebranding a family-run contemporary art gallery designed to evolve within the new art world and next gen art dealing.

Currently
Creating a global awareness campaign based on a newly developed brand and design strategy for one of the world’s leading financial credit unions.

Leica
with Virtue/Vice, Berlin

Over the course of 1.5 years, my team and I at Virtue consulted on brand strategy while developing various activation campaigns, maintaining and creating formats, and overseeing the social content strategy. We also developed hero product-led campaigns, such as Illuminated—a video-first travel diary platform that followed the new Leica Q around the world.

Services
Brand Strategy
Culture + Market Positioning
Audience Segmentation
Content Strategy
Activation Formats

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