Leica — Elisa Amelia Bausch

Work

My work often deals with what’s next - strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes.
But here are some highlights for a peek into my thinking.

Recently
Deliver a brand refresh for one of the leading GRC software solutions, positioning them for the agentic future of risk management through a strategic platform and identity system rolled out as a global campaign.

Currently
Strategically lead a brand refresh anchored in new positioning for a major US fintech that powers loyalty and payments programs for the world's most established brands, growing lifetime value for their end customers.

Lifestyle

Leica

with Virtue/Vice, Berlin

Over the course of 1.5 years, my team and I at Virtue consulted on brand strategy while developing various activation campaigns, maintaining and creating formats, and overseeing the social content strategy. We also developed hero product-led campaigns, such as Illuminated - a video-first travel diary platform that followed the new Leica Q around the world.

Services
Stakeholder Interviews
Landscape Analysis
Audience Segmentation
Foundation Framework
Creative Platform + Narrative
Digital
Content

Imprint