Nike — Elisa Amelia Bausch

Work

My work often deals with what’s next - strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes.
But here are some highlights for a peek into my thinking.

Recently
Deliver a brand refresh for one of the leading GRC software solutions, positioning them for the agentic future of risk management through a strategic platform and identity system rolled out as a global campaign.

Currently
Strategically lead a brand refresh anchored in new positioning for a major US fintech that powers loyalty and payments programs for the world's most established brands, growing lifetime value for their end customers.

Lifestyle

Nike

with Soursop, Amsterdam

Brief
How can Nike Berlin foster connection with Gen Z while offering a fresh perspective on one of the city’s most diverse and often misunderstood neighborhoods?

Solution
A digital and IRL content series, created with director Maik Schuster, spotlighting real stories from Neukölln - told through the eyes of two local talents - to showcase how sport can bridge differences, build confidence, and create future opportunities.

Services
Mixed Method Research
Creative Platform + Narrative
Content
Writing
Talent Partnership

Imprint