Index

My work often deals with what’s next—strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes.
But here are some highlights for a peek into my thinking.

Recently
Rebranding a family-run contemporary art gallery designed to evolve within the new art world and next gen art dealing.

Currently
Creating a global awareness campaign based on a newly developed brand and design strategy for one of the world’s leading financial credit unions.

Nike
with Soursop, Amsterdam

Brief: How can Nike Berlin foster connection with Gen Z while offering a fresh perspective on one of the city’s most diverse and often misunderstood neighborhoods?

Solution: A digital and IRL content series, created with director Maik Schuster, spotlighting real stories from Neukölln—told through the eyes of two local talents—to showcase how sport can bridge differences, build confidence, and create future opportunities.

Services
Creative Strategy
Writing
Talent Partnership

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