Nike — Elisa Amelia Bausch

Work

My work often deals with what’s next - strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes.
But here are some highlights for a peek into my thinking.

Recently
Deliver a brand refresh for one of the leading GRC software solutions, positioning them for the agentic future of risk management through a strategic platform and identity system rolled out as a global campaign.

Currently
Strategically lead a brand refresh anchored in new positioning for a major US fintech that powers loyalty and payments programs for the world's most established brands, growing lifetime value for their end customers.

Lifestyle

Nike

with Livity, London

Leading qualitative and quantitative research to develop a report delving into the mindset of the next-generation female athlete, while providing strategic consulting on future brand and product initiatives.

Services
Mixed Method Research
Stakeholder Interviews
Landscape Analysis
Audience Segmentation
Foundation Framework

Imprint