Optro — Elisa Amelia Bausch

Work

My work often deals with what’s next - strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes.
But here are some highlights for a peek into my thinking.

Recently
Deliver a brand refresh for one of the leading GRC software solutions, positioning them for the agentic future of risk management through a strategic platform and identity system rolled out as a global campaign.

Currently
Strategically lead a brand refresh anchored in new positioning for a major US fintech that powers loyalty and payments programs for the world's most established brands, growing lifetime value for their end customers.

Technology

Optro

with Studio Freight

Brief
Support AuditBoard's relaunch as Optro with a brand refresh that introduces a narrative and identity positioning Optro as the leader in risk management.

Opportunity
In an industry focused on defensive pessimism, Optro can stand out by proving optimism is a powerful stance.

Challenge
In risk leadership, optimism reads as naive and loss of control. Yet it's a stance that can be just as rational and controlled as caution.

Solution
"Informed optimism" as a strategic platform, translated into an identity and messaging system that represents a new mental model of leadership, shifting the narrative that AuditBoard can now stand for under its new name.

Services
(full service) Strategy
Creative Platform + Narrative
Verbal Identity
Visual Identity
Digital
Writing

Imprint