OverviewEmail
My work often deals with what’s next—strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes.
But here are some highlights for a peek into my thinking.
Recently
Deliver a brand refresh for one of the leading GRC software solutions, positioning them for the agentic future of risk management through a strategic platform and identity system rolled out as a global campaign.
Currently
Strategically lead a brand refresh anchored in new positioning for a major US fintech that powers loyalty and payments programs for the world's most established brands, growing lifetime value for their end customers.
Parri Blank
in collaboration with Negative Labs
Website
Brief: Rebranding a family-run contemporary art gallery designed to
evolve within their new home and next gen art dealing.
Solution:
Reinforce
the brand’s essence of equality within two entities -
both between the couple as well as the double use
of their space (home and art) as well as the tension it
represents: Gallery and Community, Beacon (in displaying art) and
Transformation (in experiencing art).
Services
Brand Strategy
Verbal Identity (+ Naming)
Visual Identity
Design Oversight
Writing
Content Strategy
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