Polyton — Elisa Amelia Bausch

Work

My work often deals with what’s next - strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes.
But here are some highlights for a peek into my thinking.

Recently
Deliver a brand refresh for one of the leading GRC software solutions, positioning them for the agentic future of risk management through a strategic platform and identity system rolled out as a global campaign.

Currently
Strategically lead a brand refresh anchored in new positioning for a major US fintech that powers loyalty and payments programs for the world's most established brands, growing lifetime value for their end customers.

Arts

Polyton

with Studio Yukiko for
The Academy for Popular Music

Website

Brief
Create the name, identity and experiential strategy for a new music award.

Solution
A brand shaped by an inclusive voting and category system, with a design concept inspired by the effects of resonance to express collective harmony and cymatics to visualize individual uniqueness.

Services
(full service)
Strategy
Identity (incl. Naming)
Expression

Imprint