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Creative Stategy for Brand Building + Expression.

And half of Thelma. A strategic design duo with Eloise Harris.

I navigate business challenges with a broad spectrum of brand-focused creative solutions.

Trilingual and with over a decade in advertising and design, my journey spans from the 99-Francs-inspired advertising scene in Paris to the rise and reckoning of Vice Media, and now six years (and counting) of freelancing with focus on design practices across the globe.

I am naturally drawn to forward thinking projects that promote culture, diversity, inclusivity and social change.


Areas of Expertise
Brand Consultancy

Identity Design

Marketing Communications


Strategic Practices
Brand
Mixed Method Research
Landscape Analysis
Audience Segmentation
North Star Positioning
Product + Service Innovation
Ecosystem Architecture
Delivery
Research Report
Strategy Paper
Brand Building Roadmap
Pitch Decks
Workshops

Design
Naming & Nomenclature 
Verbal Identity
Creative Concept (Visual & Sonic)
Delivery
Brand Book Pt. 1

Communications
URL + IRL Customer Experience
Messaging Systems
Content Strategy
Activation Formats
Writing
Transcreation
Talent + Brand Partnerships
Delivery
Marketing Strategy
Content Playbook
Experiential Concept
360 Campaign 
Digital Platform

Working Process
Whether you’re an agency, individual, or organization, 
I work as an integrated strategist, seamlessly becoming part of your team. 
Listen & Define
Asking the right questions to distill needs and goals.

Translate & Develop
Building directions with you teams or partners.
Explore  & Frame
Deep diving into research to unlock creative strategies.

Refine & Launch
Selecting and outlining directions and goals.


Approach +  Explorations
Ambiguities and paradoxes have always been my comfort zone—the space between reality and imagination, rational and intuition, clarity and chaos, security and risk, business and spectacle. That tension, I believe, is the essence of creative strategy.

My diverse set of interests fuels a non-traditional approach, borrowing from sci-fi ideas, historic concepts or other fields of interests to apply them creatively across disciplines and sectors.
Have a listen to ...



With interests and practices constantly evolving, 
I am currently exploring

Sonic sanctuaries
Noetics of music
Biomimicry as weak signals
Edgelands within technocratic landscapes
Placemaking and Worlding for destination branding

Motorcycle off-grid travels + maintenance

2025 ©Elisa Amelia Bausch
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