Services

Creative Stategy for Brand Building + Expression.

I navigate business challenges with a broad spectrum of brand-focused creative solutions.

Trilingual and with over a decade in advertising and design, my journey spans from the 99-Francs-inspired advertising scene in Paris to the rise and reckoning of Vice Media, and now six years (and counting) of freelancing with focus on design practices across the globe.

I am naturally drawn to forward thinking projects that promote culture, diversity, inclusivity and social change.

Areas of Expertise

Brand Consultancy

Identity Design

Marketing Communications

Strategic Practices

Brand

Qual/Quant Research
Culture + Market Positioning
North Star Development
Audience Segmentation
Ecosystem Architecture

Delivery
Research Report
Strategy Paper
Brand Building Roadmap
Pitch Decks
Workshops

Design

Naming & Nomenclature
Verbal Identity
Creative Concept (Visual & Sonic)

Delivery
Brand Book Pt. 1

Communications

URL + IRL Customer Experience
Messaging Hierarchy
Content Strategy
Activation Formats
Writing
Talent + Brand Partnerships

Delivery
Marketing Strategy
Content Playbook
Experiential Concept
360 Campaign
Digital Platform

My services naturally include Creative Oversight both for everything Design (System Development Brand Book Pt. 2 + Application Guidlines)
as well as Communications (Art Direction, Copywriting, Website Development, Image Production)

Working Process

Whether you’re an agency, individual, or organization,
I work as an integrated strategist, seamlessly becoming part of your team.

Listen & Define
Asking the right questions to distill needs and goals.

Translate & Develop
Building directions with you teams or partners.

Explore & Frame
Deep diving into research to unlock creative strategies.

Refine & Launch
Selecting and outlining directions and goals.

Approach + Explorations

Ambiguities and paradoxes have always been my comfort zone—the space between reality and imagination, rational and intuition, clarity and chaos, security and risk, business and spectacle. That tension, I believe, is the essence of creative strategy.

My diverse set of interests fuels a non-traditional approach, borrowing from sci-fi ideas, historic concepts or other fields of interests to apply them creatively across disciplines and sectors.

Have a listen to ...

With interests and practices constantly evolving,
I am currently exploring:

Sonic sanctuaries
Noetics of music
Biomimicry as weak signals
Edgelands within technocratic landscapes
Placemaking and Worlding for destination branding
Motorcycle off-grid travels + maintenance

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