UNFCU — Elisa Amelia Bausch

Work

My work often deals with what’s next - strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes.
But here are some highlights for a peek into my thinking.

Recently
Deliver a brand refresh for one of the leading GRC software solutions, positioning them for the agentic future of risk management through a strategic platform and identity system rolled out as a global campaign.

Currently
Strategically lead a brand refresh anchored in new positioning for a major US fintech that powers loyalty and payments programs for the world's most established brands, growing lifetime value for their end customers.

Finances

UNFCU

with Barkas

Brief
Raise awareness for UNFCU and its sustainable products as the top-of-mind financial partner for the global community of UN members.

Challenge
Living a well-thy life is ambiguous.

Solution
“For (y)our future”. The UNFCU is the credit union that embraces its UN legacy: finding peace (of mind) in the space between collective purpose and personal sovereignty, bridging your personal goals and our shared future.

Recognition
Financial Communications Society’s award: best in class portfolio award for a diversity, equity and inclusion campaign.

Services
Landscape Analysis
Audience Segmentation
Foundation Framework
Creative Platform + Narrative
Verbal Identity
Visual Identity
Writing

Imprint