UNFCU — Elisa Amelia Bausch

Index

My work often deals with what’s next—strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes.
But here are some highlights for a peek into my thinking.

Recently
Deliver a brand refresh for one of the leading GRC software solutions, positioning them for the agentic future of risk management through a strategic platform and identity system rolled out as a global campaign.

Currently
Strategically lead a brand refresh anchored in new positioning for a major US fintech that powers loyalty and payments programs for the world's most established brands, growing lifetime value for their end customers.

UNFCU

with Barkas

Brief: Raise awareness for UNFCU and its sustainable products as the top-of-mind financial partner for the global community of UN members.

Challenge: Living a well-thy life is ambiguous.

Solution: “For (y)our future”: The UNFCU is the credit union that embraces its UN legacy: finding peace (of mind) in the space between collective purpose and personal sovereignty, bridging your personal goals and our shared future.

Recognition: Financial Communications Society’s award: best in class portfolio award for a diversity, equity and inclusion campaign.

Services
Brand Strategy
Creative Concept
Design Oversight
Writing

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