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My work often deals with what’s next - strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes. 
But here are some highlights for a peek into my thinking.
Recently
Deliver a brand refresh for one of the leading GRC software solutions, positioning them for the agentic future of risk management through a strategic platform and identity system rolled out as a global campaign.
Currently
Strategically lead a brand refresh anchored in new positioning for a major US fintech that powers loyalty and payments programs for the world's most established brands, growing lifetime value for their end customers.

Wellness + Skincare

Confidential
 
Constructing a content strategy, experience formula and concepts for a ultra-luxe skincare brand to rejuvenate brand image and future audience segments.
Services
Landscape Analysis
Audience Segmentation
Foundation Framework
Creative Platform + Narrative
Experiential
Content
2026 ©Elisa Amelia Bausch
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