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Work


My work often deals with what’s next - strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes. 
But here are some highlights for a peek into my thinking.
Recently
Deliver a brand refresh for one of the leading GRC software solutions, positioning them for the agentic future of risk management through a strategic platform and identity system rolled out as a global campaign.
Currently
Strategically lead a brand refresh anchored in new positioning for a major US fintech that powers loyalty and payments programs for the world's most established brands, growing lifetime value for their end customers.
Past & Frequent Collaborators
2x4 NY, Barkas Copenhagen, Studio Yukiko, Studio Freight, Amsterdam Berlin, Social Club Paris, AKQA, Stojan Geneva, VICE/Virtue, Mother, Zalando, Highsnobiety, Antoni Berlin, Sid Lee, Imagine Berlin, Livity, Soursop, Word on the Curb, Impolite Berlin, BBDO Paris, + more
Industry Sectors
Arts, Technology, Science, Finances, Media + Entertainment, Lifestyle, Sports + Fashion, Luxury, Wellness + Skincare, Automotive, FMCG, Consumer Electronics, Telecommunications
Clients
The Karman Project, Akademie für Populäre Musik, Optro (AuditBoard), Imprint, UNFCU, Coinshares, Hinge, Netflix, Parri Blank, Klarna, Nike, Aldi, Google, Leica, Amazon Music, BMW, BMW Motorrad, Bosch, Telekom, Opel, Audi, Adidas, Kering, Valmont, Swarovski, Uber, + more
Selected Works
Arts

Polyton

with Studio Yukiko for 
The Academy for Popular Music

Website
 Brief
Create the name, identity and experiential strategy for a new music award.

Solution
A brand shaped by an inclusive voting and category system, with a design concept inspired by the effects of resonance to express collective harmony and cymatics to visualize individual uniqueness.
Services
(full service)
Strategy
Identity (incl. Naming)
Expression
Science


The Space That Makes Us Human

with Impolite GmbH for 
The Karman Project

Website
Brief
Reframe the narrative of space sciences and tech to engage a future audience as space becomes the next cultural and geopolitical frontier.

Solution
A digital experience combining films and interviews - wrapped in a bold identity and award-winning UX, launched across platforms with Nowness.

Recognition
Nowness’ best-performing campaign of 2021; won 10 best-in-class digital design awards, including Awwwards, CSS Design Award, CSS Winner, and FWA; received the 1.4 Award for short filmmaking in the Planet Positive category.
Services
(full service)
Strategy
Identity (incl. Naming)
Expression (incl. Writing)
Production (digital + film)
Arts


Parri Blank

in collaboration with Negative Labs

Website Brief
Rebranding a family-run contemporary art gallery designed to evolve within their new home and next gen art dealing.

Solution
Reinforce the brand’s essence of equality within two entities - both between the couple as well as the double use of their space (home and art) as well as the tension it represents: Gallery and Community, Beacon (in displaying art) and Transformation (in experiencing art).
Services
(full service)
Strategy
Identity (incl. Naming)
Expression (incl. Writing)
Finances


UNFCU

with Barkas
Brief
Raise awareness for UNFCU and its sustainable products as the top-of-mind financial partner for the global community of UN members.

Challenge
Living a well-thy life is ambiguous.

Solution
 “For (y)our future”. The UNFCU is the credit union that embraces its UN legacy: finding peace (of mind) in the space between collective purpose and personal sovereignty, bridging your personal goals and our shared future.

Recognition
Financial Communications Society’s award: best in class portfolio award for a diversity, equity and inclusion campaign.
Services
Landscape Analysis
Audience Segmentation
Foundation Framework
Creative Platform + Narrative
Verbal Identity
Visual Identity
Writing

 
Technology


Optro

with Studio Freight
Brief
Support AuditBoard's relaunch as Optro with a brand refresh that introduces a narrative and identity positioning Optro as the leader in risk management.

Opportunity
In an industry focused on defensive pessimism, Optro can stand out by proving optimism is a powerful stance.

Challenge
In risk leadership, optimism reads as naive and loss of control. Yet it's a stance that can be just as rational and controlled as caution.

Solution
 "Informed optimism" as a strategic platform, translated into an identity and messaging system that represents a new mental model of leadership, shifting the narrative that AuditBoard can now stand for under its new name.
Services
(full service) Strategy
Creative Platform + Narrative
Verbal Identity
Visual Identity
Digital
Writing
Media + Entertainment

NetflixConfidential
Services
(full service) Strategy
Naming + Nomenclature 
Visual Identity
Experiential
Digital
Wellness + Skincare

Confidential Constructing a content strategy, experience formula and concepts for a ultra-luxe skincare brand to rejuvenate brand image and future audience segments.
Services
Landscape Analysis
Audience Segmentation
Foundation Framework
Creative Platform + Narrative
Experiential
Content
Automotive

Confidential Consulting on the design and launch of a new automotive experience, leveraging pioneering expertise to craft a categroy-defining narrative.
Services
Landscape Analysis
Audience Segmentation
Foundation Framework
Creative Platform + Narrative
Visual Identity
2026 ©Elisa Amelia Bausch
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