Zalando — Elisa Amelia Bausch

Work

My work often deals with what’s next - strategic, forward-looking, and often confidential by nature, designed to unfold behind the scenes.
But here are some highlights for a peek into my thinking.

Recently
Deliver a brand refresh for one of the leading GRC software solutions, positioning them for the agentic future of risk management through a strategic platform and identity system rolled out as a global campaign.

Currently
Strategically lead a brand refresh anchored in new positioning for a major US fintech that powers loyalty and payments programs for the world's most established brands, growing lifetime value for their end customers.

Lifestyle

Zalando

Partnering with zStudios, I delivered the brand strategy and creative concepts inspired by the latter for various content formats for clients such as Carhartt, HUGO, New Balance, Nike Forward and Lacoste.

Services
Landscape Analysis
Audience Segmentation
Foundation Framework
Creative Platform + Narrative
Content
Writing

Imprint